Our Work

Dankers Team’s consulting engagements span cryptocurrency market entry, communications strategy, product development, and market expansion across traditional and digital financial services. This page showcases representative client work through anonymized case studies and outlines our participation in significant industry initiatives shaping Canada’s financial services landscape.

Client confidentiality remains paramount. Case studies presented below protect client identities whilst illustrating our strategic approach and the outcomes achieved.

— Banking on Crypto: How a Major bank Entered Digital Assets

[ Case Studies ]

Challenge

A prominent Canadian financial institution sought to establish cryptocurrency trading and custody capabilities for institutional and high-net-worth clients. 

 

The bank faced complex strategic questions: optimal market entry timing given evolving regulations, build-versus-partner infrastructure decisions, product configuration for institutional versus retail segments, competitive positioning against digital-native platforms, and regulatory approval pathways across multiple jurisdictions.
Executives required comprehensive market analysis, regulatory assessment, and implementation roadmap before committing significant capital and operational resources to digital asset capabilities.

Approach

Dankers Team conducted rigorous market opportunity assessment examining institutional demand patterns, competitive landscape analysis, and addressable market sizing across client segments. 

 

We evaluated custody infrastructure options, comparing proprietary development against third-party platform partnerships based on security requirements, insurance provisions, regulatory compliance, operational complexity, and client service capabilities.
Regulatory analysis spanned federal and provincial requirements, examining licensing pathways, capital adequacy standards, custody regulations, and anti-money laundering protocols. We developed phased implementation recommendations balancing speed-to-market against operational risk management.
Strategic positioning work addressed messaging frameworks that established credibility with institutional clients whilst differentiating from competitors. Distribution strategy identified optimal sales channels, advisor education requirements, and client onboarding processes.

Outcome

The bank successfully launched cryptocurrency trading and custody services within the recommended timeframe, securing necessary regulatory approvals and establishing partnerships with institutional-grade custody providers. 

Product configuration aligned with institutional investor requirements, enabling the bank to capture market share in the growing digital asset wealth management segment.


Implementation followed our phased approach, beginning with institutional and high-net-worth clients before broader retail expansion. The strategic positioning established the bank as a credible institutional player in digital assets, differentiating from both traditional competitors and digital-native platforms.

— Grow the Market: a Canadian Fintech Cross-Border Expansion Strategy

[ Case Studies ]

Challenge

A Canadian financial technology company with established domestic presence sought to expand into United States markets. The firm needed strategic assessment of market opportunity, competitive dynamics, regulatory requirements, and optimal market entry approach across potential target states.

 

Resource constraints required focused market selection and phased implementation rather than broad national expansion. The company needed guidance on which markets offered the best opportunity given competitive strengths and where regulatory complexity would be manageable.

Approach

Dankers Team conducted market opportunity analysis across target U.S. states, evaluating market size, competitive intensity, regulatory frameworks, and alignment with the firm’s product capabilities. We assessed state-by-state licensing requirements, capital adequacy standards, and ongoing compliance obligations.
Strategic recommendations identified priority markets balancing opportunity size against entry complexity and competitive positioning.

 

Implementation roadmap outlined phased expansion beginning with highest-priority states, resource requirements for regulatory compliance and market entry, and partnership opportunities with local distribution channels.


We developed go-to-market strategy addressing product positioning for U.S. clients, marketing approach and channel selection, and competitive differentiation in target markets.

Outcome

The company successfully entered three priority U.S. markets following our phased implementation approach, securing necessary state licenses, and establishing initial client base in each market. Focused market selection enabled efficient resource allocation and management attention.
Partnership strategy provided local market knowledge and distribution access, accelerating client acquisition relative to independent market entry.

 

The successful initial expansion established foundation for subsequent market additions following the strategic framework developed.

Industry Participation

Dankers Team contributes to Canadian financial services evolution through participation in industry initiatives, regulatory consultations and thought leadership opportunities.